Asha Sharma Killed "This Is An Xbox" Campaign Because "It Didn't Feel Like Xbox"

Microsoft unceremoniously killed off the "This is an Xbox" marketing campaign in mid-March, shortly after the new CEO, Asha Sharma, took office, with all but a few traces of the campaign dis

appearing from the world-wide web in the blink of an eye. Now, in response to Windows Central, Xbox CEO, Asha Sharma, has explained why she decided to retire the unfortunate branding so soon after it  ...