Xbox Gaming CSO Pitches Ads in Games as "Affordable Alternative"

We recently reported that Xbox seems to be having some troubles, with significant layoffs and a 100-day plan on the cards to bring the ship around. Some of Microsoft's issues include plummeting revenu

e, an affordability crisis, and low adoption rates. According to Xbox Gaming's Chief Stragety Officer, Matthew Ball, ad-supported tiers may be one potential tool to help improve things at Xbox. In an  ...